If you’re wondering how to persuade people to take the action you want them to take then you’ll want to read the rest of this blog post.
You probably already know that persuasive people are more successful in life. Somehow they are able to make people see things the way they want them to.
Well the truth it is all down to strategy and psychology. I assure you this is something that you can learn. It is all about knowing how the human brain works. Master this and yo will become more persuasive and effective in your marketing. Knowing this will help you to make more sales to your prospects and customers.
You see it is all about being a good communicator. These days more and more people have their eyes looking at the computer screens. If they’re not playing computer games they’re on their mobile phones texting. This means that not so many people are actually good at the art of communicating.
Did you know that it is the unconscious part of the mind that makes the buying decision? Think back to something you bought recently. If you really think about it, what made you make the buying decision in the end? Understanding this will make you more effective in your business.
So in order to get your customers and prospects to take the action you want them to take you need to be able to speak to their subconscious.
You may now be wondering how you do this. Well it all depends on the following:
– The words you choose
– Your conviction
– The passion in your voice
– Your tonality
Have you ever been in a situation where you’ve heard someone speak and they have done so with such conviction that you’ve found yourself believing everything they say? From then on you may even become their raving fan.
Recently I listened to someone talking about this and broke it down into 3 steps which I want to share with you now in this video.
How To Persuade People To Take The Action You Want Them To Take
Step 1 Discover their needs, pains, dreams and desires (1:06)
Your ability to do this will determine your success. Now I’ve heard this many times myself. I’ve tried to implement this to some degree and only had a certain level of success. However, what I’m about to share with you takes this down to a really deep level.
You start this process of course by asking lots of questions. Don’t be tempted to short cut this. You need to ask enough questions to dig deep enough to start to find out about their needs and then you need to bring up their pain. I know you’re feeling a bit uncomfortable about doing this. I used to feel the same until I learnt how to do this properly. You won’t leave them there.
You must understand that people buy based on their emotions and a sale is just a transfer of emotions.
Now once you discover their needs and pain, you then pull them out of their pain. This is the point at which you start to speak to their unconscious.
So how do you ease their pain? Firstly, people will do anything for those that ease their pain. In this instance this is going to be you.
People will do more to avoid pain than they will do to seek pleasure. That is why so many people who start a weight loss programme fail. They get started because they are in so much pain about how they look and feel. Once they start on the programme that pain starts to disappear in the distance.
Unfortunately, the pleasure that will come from being at their ideal weight is not enough to keep them going forward. So they relapse back into old patterns until of course they connect with that pain again. You can probably tell I have some personal experience of this.
This is a strategy you can use when you’re speaking with someone face to face, on social media and even in written communication like your blog or in emails. So you can virtually use it anytime.
Once you’ve connected them with their pain you want to now give them a sense of hope. You want to give them a sense of power and let them know they have a choice about their future.
The truth is that many people do not feel that they have power in their lives and that they have a choice. One of the main things you’ll also want to do is to calm their fears. Once you do this they will be more willing to listen to you.
Now remember that part of this exercise was to also find out their dreams and desires. So you now want to focus on encouraging their dreams. This is definitely the nice bit.
Whilst doing this you want to also validate their thoughts, feelings and concerns because they’ll be expressing this. By doing this you’ll be helping them see that they count, that they are unique individuals as well as letting them know they are loved. You see most people want to feel loved and that they have something to offer the world.
Your aim is for them to attach these positive feelings to you and your products or whatever it is that you are offering. This will increase your chances of getting a sign up or a sale.
Step 2 Help people visualise their future with the benefits of your offer
You need to be able to help them to visualise their future with the benefits of your offer because this is the hook that will shift them over to being a buyer. You will be appealing to their “undeniable human needs”.
If you want prospects and followers who will follow you anywhere you need to be effective in fulfilling their needs. You’ll then find that they’ll jump onto anything you offer because they have a connection with you. Remember I said that people will do anything for those that ease their pain.
My mentor helped me to generate leads and make sales in my business for the very first time. I’d been struggling online for 18 months. After following his strategy I started to make money in my business. When he offered a new opportunity I jumped in immediately no questions asked.
Why? When I wasn’t generating leads and making any money in my business I was in a lot of pain. He came along and eased that pain. I wanted to partner up with him in his new business venture.
Oh yes! A quick reminder again that it is the unconscious that makes all buying decisions.
Now all this is also dependent on you believing in what you promote. I said right at the beginning that people will take action depending on the words you say and how you say it. Now this leads us into the final step.
Step 3 Create a connection between you and them
You can do this whether you are speaking face to face, speaking on the telephone or chatting on social media.
Matching and mirroring or Mimicking. This is all related to what you do with body – hand gestures, how you move your head, how quickly you speak, your tonality …
When you are in rapport with someone they are more willing to listen to what you have to say. It is important that you get a feel of their personality. You do this by mimicking how they are communicating with you. If you are face to face that means watching how they move their body, how they slant their head and what they do with their hands. If you’re on the phone this means noticing how fast or slow they speak and their tonality. If you’re instant messaging you need to take note of the words they use and the length of their sentences.
I’ve known about building rapport for many years but it wasn’t until I attended a Tony Robbins event that I really understood the power of matching and mirroring. Now if you do this well you can get so connected with someone that you can even feel their emotions. This is how they get deep connection with you. People feel that you understand them.
So how do you learn how to do this? You can consciously mirror people. Don’t worry they won’t even notice that you are doing it unless of course you are acting over the top. You keep practising and it will become more natural.
So let me recap.
So you’ve probably heard that people buy from people. You now know that it is not that simple but there are clear step that you can follow that will help people connect with you and your product or what you have to offer them.
People make buying decisions based on their subconscious. They need to feel emotion and you need to be able to fulfill their undeniable human needs.
I hope you enjoyed this blog post. I’d love to know what you think. What is your main struggle when it comes to persuading your prospects or customers?
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